Is your newsletter too long? 📚

Many people think that they need to cram as much information as possible into their newsletter.

But here's the truth: people don't read long newsletters.

When was the last time you read a 1,000+ word email from start to finish? 🤔 

Exactly.

So, what's the sweet spot in our experience? Anywhere from 200 to 500 words.

• It's more approachable and realistic for readers.

• You can still communicate valuable, tactical information.

• It allows for more specific, focused topics.

If you have longer topics you want to cover, break them into bite-sized pieces over 3-5 weeks. 

You get more material, and you keep your content super specific and tactical.

How would I structure those 500 words?

Lead with specific, actionable value (first 200-300 words), and drive to a call-to-action (~100 words) that organically ties into the content.

(We’ll talk more on crafting that CTA next week 👀)

How do we know this works?

A LOT of testing 😅

At time of writing, we send out >20 newsletters/week for our partners at Tailwind.

So, if you want a world-class newsletter that engages your audience, builds your brand, and drives revenue, drop us a line.

We’ve assembled a team of the most experienced newsletter operators in the game, and we’ll build your newsletter from scratch.

Want to see what a world-class newsletter does for your business?

Reach out to the team at Tailwind.

And stay tuned for more tips and strategies every Thursday 🫡