How to sell effectively in your newsletter 💰

We started working with a partner who was sending newsletters four times a week.

They had a growing audience, but struggled to convert readers to their main offer - booking a call with their agency.

One simple change to their newsletter structure drove 5X more monthly leads.

So, what was the game-changer?

It all comes down to how you structure your Call-to-Action (CTA).

You see, many newsletters incorporate their CTA like a typical ad placement - a disruptive mid-roll interruption that can often feel out of place.

This standardized approach may make sense if you’re selling sponsorships.

But if it’s YOUR offer in YOUR newsletter, it’s a big mistake!

Most people's eyes glaze over when they notice an ad, and if you’re signposting your CTA as a separately-formatted ad spot, you’re basically saying “go ahead and skip this part!”

Instead, try tying your CTA organically into your content and making it read naturally with the rest of your newsletter.

If you're targeting your Ideal Customer Profile (ICP), your CTA should naturally relate to your content anyway!

It works better because:

• It doesn't interrupt the reader's experience

• It feels more genuine and less "salesy"

• It leverages the trust you've built with your valuable content

At Tailwind, this is how we structure and incorporate ALL of the CTAs that we include in our partner’s newsletters.

(Including the one you’re reading right now 😉)

If you’re looking for support on building your own newsletter, we've assembled a team of the most experienced operators in the game, and we'll build it from scratch - CTAs and all.

Want to see what a world-class newsletter can do for your business?

Reach out to the team at Tailwind.

And stay tuned for more tips and strategies every Thursday 🫡